Sony unveiled 5 new BRAVIA SXRD LCD HDTVs. Sony’s A3000 series is 20% thinner than the old model. There are 3 size available, the 50-inch KDS-50A3000, the 55-inch KDS-55A3000, and the 60-inch KDS-60A3000.
There are also new XBR series to have the SXRD (Silicon X-tal (Crystal) Reflective Display) micro-display. The 60-inch KDS-Z60XBR5 and 70-inch KDS-Z70XBR5 are 40% slimmer than the old model.
All the new models feature the 120Hz high frame rate and Full HD 1080p resolution.