Sony updates its Alpha line with the new A99 (model SLT-A99V) professional-class DSLR camera that serves as the successor to the A900. The new A99 is equipped with a 24.3 Megapixel full-frame Exmor CMOS image sensor and BIONZ image processing engine to deliver high quality images and videos. The camera uses Sony’s Translucent Mirror Technology that “simultaneously directs light to the image sensor and AF sensor at all times to realize Full-time Continuous AF that keeps the subject in sharp focus and even during continuous shooting and movie shooting.”
The improved BIONZ engine is assited by a new front-end LSI to process image signal data from the sensor at high speeds, and it gives the A99 a maximum sensitivity range of ISO 50 -25600. The engine also enables the A99 to do 6fps high-speed burst shooting at full resolution or up to 10fps in Tele-zoom high-speed shooting mode. Sony’s new A99 flagship features a unique dual AF system that the main 19-point AF system with 11 cross sensors is complemented by a multi-point focal plane phase-detection AF sensor with 102 AF points that overlays the image sensor. Sony said the system is intended to deliver ultra-fast, accurate autofocusing that maintains tracking focus even if a subject temporarily leaves the frame, and the new AF-D (depth) continuous autofocus mode will use the dual AF system for improved performance with fast moving subjects.
The Alpha A99 includes Superior Auto mode that will automatically recognize the correct scene mode, then quickly shoot and the Auto HDR that takes up to six shots to produce images with greater clarity, optimum dynamic range. The Clear Image Zoon, using By Pixel Super Resolution Technology, can increase the focal length of your lens by up to 2x. Other features include 1200-zone Evaluative Metering, D-range Optimizer, AF Range Control and AF Duration control, Sweep Panorama Mode as well as in-camera creative styles. The new flagship Aplha is capable of Full HD 1080p ivideo recording in AVCHD 2.0 format and offers Full-time Continuous AF Movie mode that allows smooth, non-stop tracking of moving subjects.
Sony’s A99 comes with a XGA OLED Tru-Finder optional viewfinder with 100% frame coverage and a 3-inch tilting XtraFine LCD display with WhiteMagic technology. It packs integrated GPS receiver to geotag images your shot. Constructed of high-rigidity magnesium alloy panels, the A99 is the world’s lightest 35mm full-frame interchangeable-lens digital camera, weighing just 733g. It is weather-sealed and all buttons and controls have been ruggedized. You can also an enhanced ergonomics with a re-designed grip and a new Quick Navi Pro interface for quick, one-handed access to common shooting controls. Its new Multi-interface Shoe expands compatibility with Handycam accessories.
Sony will release the Alpha A99 in October for $2799.99 for body only.
