Sony adds to the Cyber-shot line its new flagship compact digital camera, the DSC-RX100. Sitting between point-and-shoot camera and larger DSLR or mirrorless cameras, the RX100 is ideal for travel, portraits or street photography, and is also a good choice for users looking for a all-in-one second camera, according to Yosuke Tomoda, director of the Cyber-shot business at Sony Electronics. Built with aluminum, the RX100 sports the world’s first 1-inch type (13.2 x 8.8mm) Exmor CMOS sensor with 20.1 Megapixel and a Carl Zeiss Vario-Sonnar T* 3.6x optical zoom lens with F1.8 maximum aperture.
With a sensor that is four time larger than 1/2.3-type sensors in traditional point-and-shoot camera, the camera can take more light while shooting, delivering more detail-packed images with low noise. Its lens features seven-bladed circular aperture for producing images with sharp subject and beautifully defocused background; and an Advanced Aspherical (AA) lens element that enables the camera’s compact size. Also equipped with BIONZ image processor that maximizes shooting response times and extends sensitivity to up to ISO 25600. The compact Cyber-shot supports high-speed shooting at up to 10fps, and is capable of high-speed autofocus that locks onto a subject in as quickly as 0.13 seconds. It also does Full HD 1080/60p video recording and supports dual record of stills and movies.
Other features include Optical SteadyShot with Active Mode image stabilization, Face Detection, Auto portrait framing, Digital level gauge, MF assist and peaking, Superior Auto mode, Intelligent Scene Recognition mode, Auto HDR mode, Sweep Panorama Mode. To personalize your photos, you can use Picture Effect mode, Photo Creativity and Creative Style settings. The Cyber-shot RX100 has a 3-inch Xtra Fine LCD display with WhiteMagic technology for boosted brightness. It offers micro HDMI output and supports MS Duo and SD/SDHC/SDXC memory cards.
Coming in July, the Cyber-shot DSC-RX100 is priced at $649.99.
