iRiver, known for its portable music players, introduces a new budget-priced Android smartphone called ULALA. Not as big as its Korean counterparts, Samsung, LG, Pantech, in the smartphone market, iRiver tries to find its niche by targeting the ULALA at business users who need a second phone and cost-conscious consumers.
The white ULALA (model I-K1) is a low-end Android smartphone with dual-SIM capability. It is powered by a ARM Cortex A5 processor and runs the dated Android 2.3.5 Gingerbread. The handset features a 3.5-inch 320×480 touchscreen LCD display, a 3 Megapixel camera, a 0.3 Megapixel front camera and a microSD card slot. With two SIM card slots, users can easily switch between networks and personal/business phone numbers. Only one of the two SIM slots support 3G network, however. The phone supports also FM radio. Two 1500mAh battery are included with the ULALA.
The iRiver ULALA is available in Korea for 148,000 Korean Won (US$139), and iRiver is considering oversea launch after good response in Korea.