Nike is launching in the UK and US the Nike+ FuelBand ICE limited edition with a frozen looking cover that allows users to partially see inside the product. The FuelBand is a wristband designed to track user’s movement throughtout the day.
The wristband is equipped built-in three-axis accelerometer to measures your motion. It records and shows four different metrics: time, calories, steps and NikeFuel, a metric that, according to Nike is the ultimate measure of your athletic activity. You can set the goal for activity and the level of NikeFuel you want to achieve, and the 20 LED lights of the ICE will go from red to green as you move closer to the goal.
[Nike]
