Microsoft officially announced the Windows Mobile 6.5 OS, replacing version 6.1, at the MWC 2009. The WM 6.5 features a new user interface and a richer browsing experience. At the same time Microsoft introduces two new services, the My Phone, to sync text messages, photos, video, contacts and more to the Web; and the Windows Marketplace for Mobile, that will provide direct-to-phone mobile applications and can be accessed from both the phone and the Web.