This is the Bandai Human Player, which is something like Tamagochi, but you are no longer having a pet instead you have a virtual human. The Human Player will be available in late March for 2980Yen.
Bandai’s new Human Player is a little more like you than an amorphous pixelated blob. You start by taking a 50 question “Eco-Gram” that assigns your little avatar one of 22 personalities, which commingles (or rejects) other Human Players, and establishes quaint, confined “interpersonal” relationships.