SK Telecom in Korea presents the ‘U-theater service’ . The new service allows people to get movie tickets by using their mobile phone to scan the mobile RFID tag attached on the movie poster with their cell phones.
After scanning the RFID tag, people can view highlight video clips, reserve seats at a cinema, download movie soundtrack for ring-tone. You will receive a confirmation number through SMS after you bought the ticket and there is no need for extra ticket printing process.
