Along with Apple’s iPod nano(PRODUCT) RED, Motorola has its red MOTOSLVR and MOTORAZR v3. Again, for each sales of (PRODUCT) RED, Motorola will contribute to the Global Fund.
Motorola has also launched Studio RED, a series of initiatives to include physical and virtual destinations that will enhance consumers’ mobile experiences with (PRODUCT) RED. In addition to sharing Motorola’s involvement in the (RED) initiative, Studio RED informs consumers of Motorola (PRODUCT) RED activities, purchase benefits and rewards.